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The Journal · The Craft

Why the Hot Towel Shave Never Went Out of Style

Hot lather, a straight razor and thirty quiet minutes — the case for the oldest service on the menu.

Before cartridges, subscriptions and vibrating handles, the hot towel shave was the centre of barbershop culture. It survived every grooming trend for one reason: heat, lather and a straight razor do what no multi-blade can.

What actually happens

A steamed towel opens the pores and softens the beard. Hot lather lifts the hair away from the skin. A straight razor then cuts at skin level — one pass with the grain, careful detailing against it. A cold towel closes everything back down.

Why it shaves closer

Preparation does the work that extra blades only promise. Softened hair cuts cleanly at the surface instead of being dragged, which means a closer result with far less irritation.

It is also just quiet

Thirty minutes in the chair, towel warm, eyes closed — clients book it as much for the pause as for the shave. It is the most old-school service we offer, and the one people rebook most loyally.

Try it

The Hot Towel Shave is on the menu at every Ritz location — see exact pricing on the services page and book your chair on Squire.

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